So what can be learnt from my little lapse? Dedicating time in your business day to blog can be a challenge - which is exactly why hiring a writer to blog for you is such a good idea. Yes, I know, of course I would say that, but it really does turn out to be true.
An interesting experience from this weekend: I am helping a business coach to create some video footage. He is a friend more than a client, so he is using me as his guinea pig in the videos. One of the points he made is relevant to us all in business: if you don't know why you do what you do, if you don't have a Purpose for your business, in his view, you really don't have a business.
So, what makes you get out of bed in the morning - apart from the need to stretch the legs and pay the bills? You can bet that Sir Richard Branson, Lord Dyson (the man who reinvented the vacuum cleaner and those brilliant Blade hand dryers), the inventor of TED.com, the head of the International Red Cross and pretty much every other person whose brands we know, like and trust understand why they get up and go to work. So, with the coach's help, I asked myself, why do I jump at the chance to write for people?
If I do this job just to earn money so that I can have the time to write the films I love to write and the novels that are sloshing around in note form yet to hit the page, I could end up dragging myself to the keyboard when I am asked to apply my mind to a business report or a brochure or, for that matter, a blog for a client. The Purpose I discovered for my business is this: the English language is little short of a miracle and I have had an ongoing love affair with its complexity and subtlety and nuance and all its opportunities for wit for as long as I can remember. So, the Purpose of my business is to make my clients' business communications an expression of the love I have for the English language, to use it with honesty, accuracy, elegance and the occasional dollop of grace.
Does that sound like it makes sense?
Whatever we do with love, we do better, so my Statement of Purpose is all about making sure that I do my very best for you.