Content Is King
Keep Your Web Presence Fresh
Keep Your Web Presence Fresh
Like a bookshelf where you've read all the books, your website can start to look dog-eared
Those three words above are in red to get your attention.
Ask anyone who knows about the future of the web and they will tell you that Content is King.
If you have a web presence - and if you don't, your competitors definitely do -, you need to make sure that the content of your website is working for you. The search engines, dominated by Google, have complex algorithms that make them like one site more than another. And so do human beings. Here are the Four Rs to help your web presence work for you. The content needs to be:
Number 1 and Number 4 are the most important for the search engines. All of them matter to the humans.
Whether you are building a new website or are looking at refreshing your existing site, David can help you make sure that your web presence is working hard for you in the online market place. David constantly learns more about Search Engine Optimisation - how Google and its competitors find you - and he shapes the words he uses for you to make sure that they are relevant for SEO. Working with a network of web developers, SEO experts and social media strategists whom he trusts, David can also refer you to them for more in-depth support.
A professional copywriter can take all the stress out of re-wording your website - especially if you have become so familiar with it that you can no longer look at it objectively.
(By the way, in case you are puzzled, copywriter means, well, a writer - someone must have come up with the name to get over any association with the arty end of the writing spectrum. )
If you are not ready to look at that overhaul of your website quite yet, perhaps David can encourage you to be more active online in other ways. One way to help the search engines find you to is to have a blog - but who has time to write 400-1000 well crafted words a week, every week...? That's where David can be of service, with his SPECIAL OFFER on blogging for you - an easy and affordable way for you to start working with an outsourced writer on your team. Click here to find out more.
Ask anyone who knows about the future of the web and they will tell you that Content is King.
If you have a web presence - and if you don't, your competitors definitely do -, you need to make sure that the content of your website is working for you. The search engines, dominated by Google, have complex algorithms that make them like one site more than another. And so do human beings. Here are the Four Rs to help your web presence work for you. The content needs to be:
- Relevant
- Readable
- Really well presented
- Regularly refreshed
Number 1 and Number 4 are the most important for the search engines. All of them matter to the humans.
Whether you are building a new website or are looking at refreshing your existing site, David can help you make sure that your web presence is working hard for you in the online market place. David constantly learns more about Search Engine Optimisation - how Google and its competitors find you - and he shapes the words he uses for you to make sure that they are relevant for SEO. Working with a network of web developers, SEO experts and social media strategists whom he trusts, David can also refer you to them for more in-depth support.
A professional copywriter can take all the stress out of re-wording your website - especially if you have become so familiar with it that you can no longer look at it objectively.
(By the way, in case you are puzzled, copywriter means, well, a writer - someone must have come up with the name to get over any association with the arty end of the writing spectrum. )
If you are not ready to look at that overhaul of your website quite yet, perhaps David can encourage you to be more active online in other ways. One way to help the search engines find you to is to have a blog - but who has time to write 400-1000 well crafted words a week, every week...? That's where David can be of service, with his SPECIAL OFFER on blogging for you - an easy and affordable way for you to start working with an outsourced writer on your team. Click here to find out more.
