The more you know about creating an effective business presence on the internet, the more you realise that there is always more you need to know. And then everything changes again. The rate of change is incredibly fast. That happens because one or two billion human brains have been linked up by the net, so ideas are tumbling out at a rate that can make the flow of water over Niagara Falls seem a little sluggish.
Over the last few months, I have been meeting with a number of experts in the field and learning an enormous amount. Sometimes, just like the average business owner, it has the overwhelming effect of making want to go fishing. It is just too much information. Check out the link below to have your mind expanded to the point of explosion.
However, the good news is that we can assemble a team of knowledgeable and experienced guides for you. Together, we can navigate the maze, all the way to the centre where that treasure chest of gold is waiting to be found.
My part in that navigation lies in storytelling. My special expertise is in drilling down into your business with you to find the story behind what you do. This is the secret ingredient that your potential customers can identify with and warm to. Psychologists tell us that we make our buying decisions based 80% on emotion and 20% on rationality. We buy when we feel good about the product and - increasingly - when we feel good about the people who produce it. Together, we can create that story and make it accessible to your existing and potential customers. Then we use the expertise of social media experts to get that story in front of as many of you
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