This is a full and busy week. I am still working on the business plan for a Documentary film company, writing up a competency statement for an expert in marketing and creating a new Linked-In profile for another client.
Linked-In profiles create special challenges for some clients. Why? Often, the toughest subject for anyone to write about is themselves.
If you are Australian or a New Zealander or British or Canadian or Irish or Chinese or Japanese (the list goes on and on), self-effacement and the requirement for modesty are pounded into you from the cradle. So, is it any wonder that when we are asked to write about how good we are that we can end up tying ourselves in knots?
Let me help.
I will happily sit with you and take a brief that gives me all the details I need to create an accurate picture of what you do and how well you do it. When we are looking to increase sales with a really positive Facebook Page, Linked-In profile or great website content, there is no place for false modesty. Being bashful can come across as underselling - or worse than that, it can even give the impression that you lack confidence in your own abilities, products or services. Your potential clients need to feel confidence in you before they buy - and confidence inspires confidence, so let me help you to create the best possible impression. Let's make you shine in writing.
This not about being boastful - brashness is not necessarily a big vote winner. I will build you a profile that is clear and honest, listing your achievements and positive attributes without any of the embarrassment that singing your own praises might cause.
Don't let modesty bury the fact that you went to a famous University, have a couple of seriously good Degrees, that you pulled off some amazing deals, that you won Awards, that you have raving fans for your work. It just so happens that this paragraph describes my own achievements. Knowing that, you may be feeling a little more confident to talk to me about using my services - and that's the point. For you, I can write about what you have achieved and what you can do for your clients, making all of your marketing materials much more effective.
Forgive the pop psychology but indulge me for a short paragraph: it is, to quote Jane Austen for a moment, "a truth universally acknowledged" that we buy from people we know, like and trust. If the way you describe yourself in writing implies to the reader even subliminally that you don't think that highly of yourself, there is a strong possibility that you could be damaging your sales prospects significantly. Can you afford that risk? Book me to write for you and I will make absolutely certain that your real abilities are fully on show.
Linked-In profiles create special challenges for some clients. Why? Often, the toughest subject for anyone to write about is themselves.
If you are Australian or a New Zealander or British or Canadian or Irish or Chinese or Japanese (the list goes on and on), self-effacement and the requirement for modesty are pounded into you from the cradle. So, is it any wonder that when we are asked to write about how good we are that we can end up tying ourselves in knots?
Let me help.
I will happily sit with you and take a brief that gives me all the details I need to create an accurate picture of what you do and how well you do it. When we are looking to increase sales with a really positive Facebook Page, Linked-In profile or great website content, there is no place for false modesty. Being bashful can come across as underselling - or worse than that, it can even give the impression that you lack confidence in your own abilities, products or services. Your potential clients need to feel confidence in you before they buy - and confidence inspires confidence, so let me help you to create the best possible impression. Let's make you shine in writing.
This not about being boastful - brashness is not necessarily a big vote winner. I will build you a profile that is clear and honest, listing your achievements and positive attributes without any of the embarrassment that singing your own praises might cause.
Don't let modesty bury the fact that you went to a famous University, have a couple of seriously good Degrees, that you pulled off some amazing deals, that you won Awards, that you have raving fans for your work. It just so happens that this paragraph describes my own achievements. Knowing that, you may be feeling a little more confident to talk to me about using my services - and that's the point. For you, I can write about what you have achieved and what you can do for your clients, making all of your marketing materials much more effective.
Forgive the pop psychology but indulge me for a short paragraph: it is, to quote Jane Austen for a moment, "a truth universally acknowledged" that we buy from people we know, like and trust. If the way you describe yourself in writing implies to the reader even subliminally that you don't think that highly of yourself, there is a strong possibility that you could be damaging your sales prospects significantly. Can you afford that risk? Book me to write for you and I will make absolutely certain that your real abilities are fully on show.
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